How do I link my Google Analytics account to my AdWords account?
Before you link your account, ensure that you’ve used the same Google Account email address for both your Analytics and AdWords account and that the AdWords login email address has Admin access on the Analytics account.
If you haven’t used the same Google Account, simply add your AdWords login email address to your Analytics account as an Account Admin. To learn how to add your AdWords login email address to your Analytics account, click here.
Next, in order to link your Google Analytics and Google AdWords accounts, you will need to have a Standard Edition AdWords account. If you opened a Starter Edition AdWords account, you can still upgrade at any time. (If you’re linking accounts that are part of a My Client Center account, please read How do I link Analytics to an AdWords MCC account?)
If you do have a Standard Edition account, please follow the steps below.
- Log in to your AdWords account at https://adwords.google.com.
- Click the Reporting tab and click ‘Google Analytics.’
- If you don’t have an Analytics account, click the Continue button to sign up for one.
- If you already have an Analytics account, click I already have a Google Analytics account.
- From the Existing Google Analytics Account drop-down list, select the name of the Analytics account you’d like to link to. Can’t see it there? You’ll need to add your AdWords username to your Analytics account as an Account Admin ( Learn how).
- Keep the checkboxes selected on this page, unless you’re sure you’d like to disable auto-tagging and cost data imports
- Click Link Account.
That’s it! Your two accounts are now linked. If you opted to keep auto-tagging turned on, Analytics will start automatically tagging your AdWords links for detailed campaign tracking reports. We’ll also begin importing cost data from your AdWords campaigns for ROI calculations so you will be able to see your AdWords data in Analytics.
* You may see a website domain name in the drop-down list in step 5. This is because you chose to name your account after the website URL. All profiles in your account, regardless of their domain, will be associated with AdWords once you’ve established the link.
http://www.google.com/support/analytics/bin/answer.py?answer=55507
This entry was posted on Wednesday, November 4th, 2009 at 5:38 pm and is filed under google tips and tricks .