Since you’d like your ad to appear in the top ad positions above Google’s free search results, you must try increasing your keywords’ Quality Scores and cost-per-click (CPC) bids.
The position of your AdWords ad varies per keyword and is determined by the keyword’s CPC bid and Quality Score in relation to other advertisers’ CPC bids and Quality Scores. For ad placement above Google search results, it’s the same logic in place: ranking based on your CPC bid and Quality Score. However, only ads that exceed a certain quality threshold may appear in these top spots. This is it is possible you may have seen search results pages with no ads above the free search results.
Also, ads are never be placed in the top spots unless reviewed and approved by AdWords Specialists. Therefore, high-ranking ads may appear to the right of search results rather than above them until they are approved.
This entry was posted on Wednesday, September 30th, 2009 at 5:12 pm and is filed under Search Engine Optimization & Internet Marketing .